Achieve More with AI Strategically. Automated. Effectively.

According to McKinsey, almost one-third of the economic potential of generative AI lies in marketing and sales — more than in any other area. AI creates personalized campaigns, automatically scores leads, dynamically optimizes pricing, and shortens quote preparation — often by hours or even days. Many companies achieve their greatest revenue growth through AI precisely in this area.

According to McKinsey, customer service is one of the four areas with the highest potential benefits from generative AI. AI-powered chatbots and agents handle routine inquiries, provide personalized responses, and support employees with real-time suggestions. In one studied company, this increased the resolution rate per hour by 14% while reducing processing time by 9%. Automated summaries further simplify documentation and analysis of customer interactions.

After marketing, software development and IT deliver the second-largest value contribution from generative AI. Automated code generation, test scripts, debugging, and AI agents in the IT service desk significantly accelerate development cycles and reduce costs. High-performing companies intensively use AI in IT, product, and service development and report substantial efficiency and quality gains.

AI improves the entire operational value chain — from production and logistics to the supply chain. Studies show that AI detects quality issues early, accurately predicts maintenance needs, and makes supply chains more resilient. In practice, AI-supported route optimization, autonomous warehouse robots, and predictive maintenance significantly reduce both delivery times and operational costs.

In the finance sector, 44% of CFOs already use at least five generative AI applications — and around two-thirds plan to increase investments. AI supports financial planning, cash flow management, scenario analyses, and cost transparency by integrating data from multiple sources and deriving reliable recommendations. Studies also show that AI is transforming compliance from a defensive to a proactive, data-driven function. 56% of surveyed compliance experts already use AI, for example in contract review, regulatory monitoring, and fraud detection.

The HR sector is one of the fastest-growing areas for generative AI adoption. According to the Hackett Group, 56% of HR departments already use AI solutions. Particularly widespread are AI-supported job postings, automated screening, internal employee communication, and self-service portals. Learning and development programs are also increasingly supported by AI — a decisive advantage amid rising workloads and shrinking budgets.